Low Cost of Hot Tub / Spa Ownership Makes Hot Tubs Appealing to Mid-Range Consumers This trend is not surprising as the benefits of hot tub ownership are numerous, including relaxation, improved sleep, and pain relief,” said Ellis, “consumers recognize the value and comfort of owning one, and that will remain a factor for growth.” “We’ve been selling more spas and home saunas through our e-commerce platforms .uk and .uk. Spa retailer Andrew Ellis of Steam Shower Store discussed how plenty of consumers are still looking to bring home the spa experience. The by-product was an increase in online retail sales, one which has not tapered off according to retailers. However, many brick-and-mortar stores were closed or had limited hours, which led to a surge in online shopping. As people spent more time at home during quarantine, the demand for hot tubs and spas increased. One thing the pandemic changed was the way consumers purchase. It also shows that the hot tub industry has adapted to the challenges of the pandemic and is now in a better position to meet the needs of consumers.Ī changing retail environment has dramatically altered the way consumers purchase a hot tub or spa. It means that consumers can now purchase hot tubs without worrying about long wait times or delays, and dealers can fulfill orders more quickly and efficiently. This is a positive development for the hot tub industry as a whole. Instead, it means that dealers are now able to order and receive hot tubs from manufacturers more quickly, which in turn allows them to fulfill orders in a shorter timeframe. In fact, most hot tub dealers have had trouble keeping up with demand due to supply chain disruptions and factory shutdowns during the pandemic. It is important to note that this equalization in lead times does not mean that dealers are sitting on inventory. This should come as welcome news for consumers who have been waiting to make their purchase and want to start enjoying their hot tub as soon as possible. This means that dealers are now able to keep up with the increased order flow, and it no longer takes 8 weeks or longer to receive inventory. What a Changing Retail Environment For The Hot Tub & Spa Sector Means for ConsumersĪs the pandemic winds down and hot tub dealers are stocked up, lead times are finally equalizing. However, this increase in demand led to longer lead times for hot tub delivery, sometimes stretching several months or more. During the height of the pandemic, the demand for hot tubs skyrocketed as people sought to create their own private oasis at home. The hot tub industry was certainly no exception. It’s an encouraging sign that there are still plenty of consumers looking to start a hot tub project in their backyard.Īs the world begins to emerge from the COVID-19 pandemic, many industries have experienced fluctuations in supply and demand. The number of pool construction projects has certainly stabilized back down to pre-Covid 19 levels, though that correlation to the hot tub industry appears to be less of a factor. This is predicted despite increasing concerns about inflation and reports of curtailed spending by consumers.
The global market for hot tubs and spas crossed the $19 billion mark in 2022 and is expected to continue to grow to $23.5 billion by 2030 according to Business Market Insights. It does not store any personal data.There is no denying that hot tub sales have cooled over the past two quarters in the US, Australia, and the U.K., yet the market remains solid according to analysts. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
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